GM CLOUD DESIGN / HAPPY CLOUD
Does your website get visits but too few enquiries?
Your business has a website, your services are listed and there is a contact page. Yet enquiries arrive slowly, or often come from people who have misunderstood what you offer. Before changing the design or investing in more traffic, review the journey a prospective customer takes.
A conversion might be an enquiry, a quotation request or a booking. Define which action matters to your business and check whether your website helps visitors take it.
1. Explain what you do and who you help
Your first message should give a concrete answer. “Solutions for businesses” says little; naming the service, the audience and the need it addresses helps people decide whether to continue. Present the services using words your customers would use themselves.
2. Give your main services their own pages
A short list can provide an overview, but a commercial decision needs context. Each important service can explain who it is for, what it includes, how you work and what happens next. This structure also helps focus search engine optimisation on specific searches.
3. Show examples that help visitors assess your work
Projects should explain their context and approach. A portal like RETECORK, a catalogue like RISFORT, a workspace like FLOCS and a sports centre like Club Tennis Costa Brava need different journeys. Relevant examples help start conversations with people who have similar needs.
4. Make the next step clear, including on mobile
After understanding a service, visitors should find a clear way to continue. Place the contact invitation where it makes sense and explain what they can send you. Review the process on a phone: readable text, buttons, email and telephone links, and form fields if present. Ask for the information you actually need to get started.
5. Review loading and visual stability
A slow page, or one that shifts its elements as a visitor tries to press a button, is harder to use. Core Web Vitals help assess loading, responsiveness and visual stability. A technical score is useful, but you also need to check that visitors understand your offer and can contact you.
6. Assess the quality of your enquiries
Count enquiries, but also review which services people request, whether they fit your business and what information is missing before you can respond. When making changes, compare similar periods and note other factors, such as campaigns or seasonality. This gives you better grounds for choosing the next adjustment.
When does a website redesign make sense?
If your message is dated, your navigation no longer reflects your services or every change is difficult, a redesign can provide an opportunity to rethink the whole journey. At GM Cloud Design, we bring content, design and web development together around the action you want to support.
