GM CLOUD DESIGN / HAPPY CLOUD
Black Friday and Christmas: get your online store ready
Black Friday and the Christmas shopping season are approaching. If you run an online store, now is a good time to review the buying process before launching promotions and advertising campaigns. An appealing offer needs a store where customers can complete their purchases easily.
At GM Cloud Design, we work with PrestaShop and WooCommerce and help businesses identify obstacles in their ecommerce. Here are seven areas to check before bringing more visitors to your campaign.
1. Complete a purchase on a mobile phone
Find a product, choose a variant, add it to the basket and complete a test order. Check that buttons are easy to tap, forms are readable and customers can continue without wondering what to do next.
2. Test payments and order emails
Review the payment options, payment confirmation and return to the store. The order should be recorded correctly and the customer should receive the necessary information. Check what happens when a payment is cancelled or fails, too.
3. Update stock, variants and delivery information
Make sure your catalogue reflects what you can supply, especially if you share stock with a physical shop. Explain availability, shipping charges and delivery times clearly before customers complete their purchases.
4. Check the speed of the pages you will promote
Measure the homepage, campaign category and a product page on mobile. Oversized images, unnecessary modules or loading errors can interrupt the buying journey. Plan improvements with enough time to test them.
5. Give each advertisement a clear destination
If a campaign promotes a particular selection of products, its link should lead to that selection. Prepare an easy-to-navigate page that matches the offer. Where appropriate, use a campaign URL that can be updated for future editions.
6. Check how you will measure sales
Review purchase tracking and campaign links in your analytics tools, respecting consent preferences. Compare the information with actual store orders to understand what is working and where adjustments may be needed.
7. Know who will respond to an incident
Clarify how to contact technical support, which backups are available and how to handle a problem order. This preparation also helps coordinate the people serving customers and preparing shipments.
What should you fix first in your store?
If your campaign is close, we prioritise issues that directly affect purchasing and plan the remaining improvements. A review can help improve your existing store or assess the next stage of the project.
At GM Cloud Design, we offer online store development and improvements for businesses in Palafrugell, Girona and beyond.
Send us your store’s URL and tell us about your upcoming campaign. We will help you define the technical and business priorities.
